반대로 해! 뜨거운 판매{0}Euler 검은 고양이와 흰 고양이는 단종되었습니다. 비밀은 무엇입니까

According to common sense, the models that car companies have stopped selling and production are basically poor sales, or even no one cares. However, Euler did the opposite this time, and stopped selling the more popular Euler Black Cat and Euler White Cat under the brand. How to say? According to the official statement, due to the shortage of chips, the inability to guarantee the supply of spare parts, and the backlog of orders, in order to protect the user's car buying experience, new orders from Euler Black Cat/White Cat will no longer be accepted in the future. At the same time, the official did not give a date for re-ordering. According to the current situation, most of them have stopped production.

There may be many small partners who are more puzzled, because it is not only the Euler family that has the problem of chip shortage. Therefore, some netizens said that Euler stopped selling black cats and white cats, it should not be a simple lack of core, but another "hidden situation". For this reason, today, the author will analyze the specific reasons why Euler stopped selling black and white cats, and whether it will affect the market after the black and white cats are stopped.

In my opinion, a large part of the reason Euler chose to stop selling black and white cats is that black and white cats are so low profit today. Since last year, the raw material for making lithium batteries, lithium metal, has risen due to insufficient production capacity, resulting in a direct rise in the cost of lithium batteries by 10 percent -20 percent . At the same time, at the beginning of this year, the new energy subsidy issued by the state dropped by 30 percent again, so we can find that Tesla, which has been engaged in a "price war", has already renewed its Model 3 and Model Y standards. Several rounds of price increases.

And Euler's black and white cats, whose prices are not very high, have even smaller profit margins. At the same time, the continuous backlog of orders has an impact on the subsequent delivery problems of Ballet Cat and Lightning Cat. So in my opinion, Euler should plan to "vacate" his hands and concentrate on more profitable models such as Lightning Cat and Ballet Cat. If it is as I imagined, then this will explain it.

However, having said that, ORA chose to stop accepting new orders from black cats and white cats, which is undoubtedly "handing over" the 70,000-80,000 electric vehicle market. Those competing products in the same price market, who can seize the opportunity? Is it Chery's little ant? Or Baojun's KiWi EV? Or is it the zero-run T03? To be honest, I am actually quite optimistic about the first two models. After all, they are from major mainstream manufacturers and their quality is guaranteed.

But if I had to pick a lucky one who could "get lucky", I'd probably pick the KiWi EV. Why? Because most of the consumers who plan to buy black and white cats are young ladies who pay more attention to the exterior design of the vehicle. The TWO-TONE design language of KiWi EV is more recognizable than Little Ant, both in terms of design sense and overall appearance. In addition, KiWi EV has a good level of intelligence and a NEDC cruising range of 305km, which can meet the daily travel needs of most young consumers.